Twee is punk for people who aren't really all that "punk"; it takes the DIY, anyone-can-start-a-band mentality but leaves out the in-your-face confrontational attitude. It's subversion lies in it's aggressive sweetness, spooning sugar down its listeners throats and seeing who pukes first.
Like with punk, musical ability and vocal talent aren't priorities. Albums were recorded on four-tracks in bedrooms, and there are definitely moments where the music sounds overtly fragile, like it could fall apart at any second. While these aren't exactly new ideas now, at the time it was a pretty radical way of doing things. Taking their inspiration from 1960's bubblegum and girl groups, these bands became their own popstars.
While the punk scene at the time valued masculinity, twee wasn't afraid to celebrate the "girly". Fueled by zine-culture and tape-trading, it deconstructed punks' gender roles with gentle confrontation.
As this is a "beginners guide" though, I'll stick to recommending a few essential bands and labels that I personally think provide a good introduction to "twee":
THE VASELINES
THE PASTELS
THE SEA URCHINS
TALULAH GOSH
BEAT HAPPENING
TIGER TRAP
HEAVENLY
THE SOFTIES
SARAH RECORDS
Named by NME as the second greatest indie label of all time, Sarah was a Bristol-based record label and fanzine, run by Matt Haynes and Clare Wadd. They regularly released seven-inch singles in hand-assembled packages. When they reached the catalogue number SARAH100, they celebrated by throwing a party on a boat and shutting the label down in August 1995.
K RECORDS
An American label co-run by Calvin Johnson and Candace Pederson, nearly every American twee band/musician released something on this label!
SLUMBERLAND RECORDS
In October 1994, Slumberland released a compilation titled Why Popstars Can't Dance. It's a solid compilation that works well at demonstrating just how diverse twee can be; Lorelai's fuzzy shoegazing sits comfortably alongside the lo-fi Honeybunch.
K RECORDS
An American label co-run by Calvin Johnson and Candace Pederson, nearly every American twee band/musician released something on this label!
SLUMBERLAND RECORDS
In October 1994, Slumberland released a compilation titled Why Popstars Can't Dance. It's a solid compilation that works well at demonstrating just how diverse twee can be; Lorelai's fuzzy shoegazing sits comfortably alongside the lo-fi Honeybunch.
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