Charli XCX Launches Record Label

Charli XCX announced yesterday that she has started up her own record label, called Vroom Vroom Recordings. She's already signed two new acts, RIVRS and CuckooLander.

Charli has described Vroom Vroom Recordings as an "experimental pop label", combining her love of "bubblegum pop with mystery and darkness."

The label's first release will be a surprise new EP from Charli herself, appropriately titled Vroom Vroom, which will be availble from this Friday.

As well as launching this record label and finishing her third full-length album, Charli will also now be hosting her own fortnightly Beats 1 radio show, with the first show airing at 8pm on February 26th (UK time).

After seeing Charli's documentary, The F-Word and Me, back in November, I'm excited to see what comes out of Vroom Vroom Recordings. For now, you can hear some sample songs here.